Simplify – and watch your conversions multiply
Are you one of those people who uses twenty words when two will do? Verbosity can be a great asset on the shop floor. However, if you are the one responsible for writing the copy for your business’...
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What would you sacrifice for SEO?
The devil's advocate As a copywriter and online editor, I’ve always considered it my duty to ensure that the text I publish online is absolutely correct. I double check for grammar errors and...
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How to write a Help page – that is genuinely helpful
Now, we’re not going to name names here, but we recently came across a Help page on a website that began “Is funding available?”. The answer was no. “Are there any grants?” Again, no. We couldn’t help...
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A case for the professional copywriter
I’ve been chuckling to myself ever since seeing this billboard outside Barclays Bank in Ladbroke Grove. Now, I know that with a bit of patience, you can understand it, but my, what a mishmash at first...
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